Canada Strong - 2026 Shaping up in what could be Great for Hotels

2025 was a heck of a year in more ways than one! It doesn't feel that long ago that our industry was first alerted to a global pandemic in early 2020. While its is now behind us the industry took disruption and long-lasting impacts. The good news? Brighter days are ahead for hotels.

With FIFA arriving in Canada later this year, the effects on ADR (Average Daily Rate) will no doubt spike with the 13 matches held in Toronto and Vancouver. I would highly encourage event planners to look forward for alternative opportunities in cities that may be less impacted (note I didn't say unaffected as overflow from host cities will no doubt occur) The team at Global Hotel Solutions can help identify regions that may offer some rate relief while still meeting your program objectives.

Canada wide 2025 performance highlights:

• RevPar up 5.1%

• ADR across Canada up 4.2%

• Occupancy growth at 0.9%

• Domestic travel remains strong with the "buy Canadian" mindset

Looking Ahead Canada wide 2026:

• Toronto:+5.8% rate growth

• Vancouver: +6.2% rate growth

• Montreal:+1%

• Luxury and upper-upscale hotels will raise fastest

Planner Takeaways: Get RFP's out now! Its a New Year and most hotels have started with new goals. Sales Teams are eager to lock in business and build early booking momentum.

Facing rate pressure? Global Hotel Solutions can help you stay ahead of it. Through our recent partnership with a leading data, analytics, and research company, we now provide predictive hotel forecasting—so you know what to expect before an RFP goes out. Wouldn’t you rather plan with insight instead of reacting to rates based solely on historical data?