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2025 was a heck of a year in more ways than one! It doesn't feel that long ago that our industry was first alerted to a global pandemic in early 2020. While its is now behind us the industry took disruption and long-lasting impacts. The good news? Brighter days are ahead for hotels. With FIFA arriving in Canada later this year, the effects on ADR (Average Daily Rate) will no doubt spike with the 13 matches held in Toronto and Vancouver. I would highly encourage event planners